By Abby Hopkins
Youtube has always been a platform that has issues, yes that can get better over time but underneath the perfect looking recommendation page, there is problems. It isn't everyday however that the CEO Susan Wojcicki speaks out about it.
She published a blog post recently addressing some of creators’ biggest concerns and frustrations, including copyright claims removing ads from their videos, the site’s trending section not showing some of the most popular uploads, and comments being removed for family vloggers.
It’s clear from Wojcicki’s blog that addressing the community’s most consistent complaints was a top priority — and chief among those is copyright claims.
Copyright claims on videos, which lead to YouTubers not earning ad revenue, are a constant source of aggravation. Many of the situations that Wojcicki indirectly refers to in the blog post are from top creators, like Jimmy “MrBeast” Donaldson, who has spoken about losing out on ad revenue because a brief clip of copyrighted music was played. His case led H3H3’s Ethan Klein — who Wojcicki sat down with recently to hear concerns — to label this period as one of the “worst eras on YouTube” when it comes to copyright claims.
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